ASP - America's Swimming Pool Company Franchise

ASP - America's Swimming Pool Company is a leading franchise opportunity that offers a range of swimming pool services, including cleaning, maintenance, and renovation. Founded in 2002 and franchising since 2005, ASP has grown into a trusted name in the swimming pool industry, boasting a reputable track record and numerous satisfied franchisees.

Why Choose ASP?

• Established Brand: ASP has a strong brand presence, with a well-established reputation for quality service.
• Comprehensive Training: The initial training program lasts approximately 11 business days, ensuring franchisees are well-prepared to run their business.
• Protected Territory: Each franchisee is granted a protected territory based on residential pool counts, ensuring minimal intrafranchise competition.
• Extensive Support: In addition to initial training, ASP provides ongoing support and training programs to help franchisees thrive.

Investment Information

The estimated initial investment for an ASP franchise ranges from $84,395 to $207,368, excluding real estate costs. Here are some of the major costs involved:

• Initial Franchise Fee: $40,000 - $90,000
• Business Outfitting Fees: $3,621 - $11,350
• Initial Advertising Fee: $5,820 - $58,200

Other ongoing fees include a royalty fee (5% to 7% of gross revenue), a brand fund contribution (1% of gross revenue), and local marketing fees (3% of gross revenue or $30,000 per calendar year).

Territory and Obligations

Franchisees are granted a protected territory, typically defined using postal zip codes, with population totals outlined in the FDD. Franchisees must designate a "key person" responsible for day-to-day operations, who must also complete the training program. ASP mandates that franchisees offer all designated products and services.

Terms, Renewal, and Financial Assistance

The initial term of the franchise agreement is 10 years, with an option to renew for an additional 10 years if certain conditions are met. ASP may allow franchisees to finance up to 75% of the franchise fee, though no other direct or indirect financing is provided.

Training and Support

The initial training program is typically conducted at ASP’s headquarters in Macon, Georgia, and covers all essential aspects of running an ASP business. Post-opening, additional required and optional training programs are available as needed.

Key Takeaways

• ASP - America's Swimming Pool Company: A leader in the swimming pool service industry with a strong brand presence.
• Comprehensive Training and Support: Extensive initial training and ongoing support ensure franchisee success.
• Protected Territories: Each franchisee is granted a territory based on residential pool counts to reduce competition.
• Reasonable Investment: The initial investment ranges from $84,395 to $207,368, with opportunities for franchise fee financing.
• Long-term Commitment: The franchise term is 10 years with an option to renew for another 10 years.

If you're ready to dive into the pool service industry with a trusted brand, consider ASP - America's Swimming Pool Company. For more detailed information, download the full Franchise Disclosure Document (FDD) or fill out the free information request form on this page.