ASP - America's Swimming Pool Company is a leading franchise opportunity that offers a range of swimming pool services, including cleaning, maintenance, and renovation. Founded in 2002 and franchising since 2005, ASP has grown into a trusted name in the swimming pool industry, boasting a reputable track record and numerous satisfied franchisees.
The estimated initial investment for an ASP franchise ranges from $84,395 to $207,368, excluding real estate costs. Here are some of the major costs involved:
Other ongoing fees include a royalty fee (5% to 7% of gross revenue), a brand fund contribution (1% of gross revenue), and local marketing fees (3% of gross revenue or $30,000 per calendar year).
Franchisees are granted a protected territory, typically defined using postal zip codes, with population totals outlined in the FDD. Franchisees must designate a "key person" responsible for day-to-day operations, who must also complete the training program. ASP mandates that franchisees offer all designated products and services.
The initial term of the franchise agreement is 10 years, with an option to renew for an additional 10 years if certain conditions are met. ASP may allow franchisees to finance up to 75% of the franchise fee, though no other direct or indirect financing is provided.
The initial training program is typically conducted at ASP’s headquarters in Macon, Georgia, and covers all essential aspects of running an ASP business. Post-opening, additional required and optional training programs are available as needed.
If you're ready to dive into the pool service industry with a trusted brand, consider ASP - America's Swimming Pool Company. For more detailed information, download the full Franchise Disclosure Document (FDD) or fill out the free information request form on this page.
Franchise Disclosure Documents are available for free download. 3-page PDF files are available without entering your name and email address, and full-length PDF files are available for free download after entering your name, phone, and email address.
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