Captain D’s is the No. 1 seafood franchise in The Quick Serve Restaurant (QSR) 50, the annual ranking by QSR magazine. Captain D’s is more than four years into a brand relaunch that honors the quality that has always set them apart from other QSR seafood concepts.
This brand relaunch expanded the menu to include healthy, grilled options and re-imaged decor to attract a new generation of diners who are seeking seafood as a fast-casual meal alternative. The high-quality of food is key to Captain D’s success, and their buying process has enabled Captain D’s to provide consistent, affordable, high-quality seafood. Captain D’s purchases both wild-caught and farm-raised seafood. The fish are consistently quality monitored, from wild-caught or farm-raised to the facilities that clean and prepare the fish.
Captain D’s has more than 500 locations nationwide, about half the restaurants are owned by franchisees, the rest are owned by corporate. Captain D's high-quality seafood, warm hospitality, and commitment to innovation have helped them grow revenue. They received noteworthy recognition in the franchise industry by setting brand average unit volume records in 2012, 2013, 2014, and 2015; 2016 marked their 6th consecutive year of sales growth. In 2014, average revenue at franchise-owned locations was up 4.4% compared with the year before, topping $1 million.
The QSR seafood market has few competitors, so Captain D’s has plenty of room to grow. Join this QSR seafood revolution!