Start a Checkers and Rally's Franchise in 2024

Why Checkers and Rally's?

Checkers and Rally's, founded in 1986 by James E. Mattei in Mobile, Alabama, is renowned for its 'crazy good food' including mouth-watering burgers, fries, and milkshakes. The distinctive drive-thru and walk-up service setup has helped Checkers and Rally's become one of the largest hamburger franchises in the U.S. With more than 850 locations, it is a well-established brand with a solid franchise network.

What Makes Checkers and Rally's Unique?

• Streamlined drive-thru and walk-up service model.
• Focus on fresh, quality food.
• Comprehensive support and training for franchisees.
• Innovative restaurant designs aimed at reducing construction time.
• Availability of online and mobile app delivery and pick-up options.

Financial Requirements

To become a Checkers and Rally's franchisee, you'll need to meet the following financial criteria:

• Initial Franchise Fee: $30,000
• Initial Investment: $751,117 - $2,125,762
• Net Worth Requirement: $750,000
• Cash Requirement: $250,000

Veterans may qualify for special incentives, including a waived franchise fee.

Ongoing Fees

• Royalty Fee: 4% of gross sales
• Ad Royalty Fee: 4.5% of gross sales

Training and Support

Checkers and Rally's offers extensive training to ensure you are well-prepared to run your franchise successfully:

• On-The-Job Training: 132-165 hours
• Classroom Training: 28-33 hours

Additionally, ongoing support includes:

• Meetings and conventions
• Grand opening assistance
• Online support
• Field operations and site selection assistance
• Access to proprietary software

Marketing Support

Enhance your reach with robust marketing support designed to build brand awareness and drive sales:

• Co-op advertising and ad templates
• Regional advertising
• Social media and SEO support
• Website development and email marketing
• Loyalty programs and mobile app integration

Operational Details

• Term of Agreement: 20 years, renewable
• Absentee Ownership Allowed: No
• Required Employees: 50
• Exclusive Territories: Yes

How to Start Your Franchise

To begin the process of owning a Checkers and Rally's franchise:

• Ensure your net worth and liquid capital meet the requirements.
• Speak with existing franchisees for insights.
• Review the Franchise Disclosure Document (FDD).
• Visit existing Checkers and Rally's locations.

If you qualify, you’ll work with a financial business consultant and undergo a thorough approval process. With the Operations Excellence program and consultant support, you’ll be set to start serving great food to your customers.

Key Takeaways

• Checkers and Rally's offers a well-established, supportive franchise opportunity in the hamburger industry.
• Competitive financial requirements including a $30,000 initial franchise fee and a total initial investment range of $751,117 to $2,125,762.
• Comprehensive training and support programs to help you succeed.
• Exclusive territories and robust marketing support to enhance your business reach.

Want to learn more? Download the Franchise Disclosure Document or fill out the free information request form to get started on your journey with Checkers and Rally's.