Domino's Pizza Franchise

Business Model and Unique Selling Points

Domino's Pizza offers an exciting franchise opportunity with two distinct store models: Traditional and Non-Traditional stores. As a franchisee, you'll be operating a store selling pizza and other authorized products through delivery and carry-out services.

Domino's Pizza Traditional Stores:

• Located in shopping centers and similar retail locations.
• Offer delivery and carry-out services.
• Partnership with Walmart for select locations.
• Unique system includes special recipes, distinctive design, standards, operating procedures, quality control, training, and advertising programs.

Domino's Pizza Non-Traditional Stores:

• Situated in non-traditional locations like office buildings, airports, zoos, etc.
• Primarily offer carry-out service.
• Operate under the Domino's Pizza System with unique branding and standards.

Investment Information

• Traditional Store: Total investment ranges from $156,450 to $682,500. Payments to Domino's and affiliates, including Initial Fee payments, range from $88,950 to $196,500.
• Non-Traditional Store: Total investment ranges from $107,450 to $648,500. Payments to Domino's and affiliates, including Initial Fee payments, range from $69,950 to $184,500.

Franchisee Qualifications

• Minimum of 12 months as a Store manager or supervisor.
• Completion of specific classes on operating a Store.
• Possibility of accelerated or modified requirements based on experience and business acumen.
• Franchisee (Controlling Person) must own 51% or more of the legal entity.
• No involvement in businesses outside Domino’s Pizza System without written approval.
• Review of credit reports, criminal background, community reputation, and motor vehicle records.
• Fluency in English, unless prohibited by state law.

Competitive Advantage

• Competes with other national, regional, and local businesses offering similar products.
• Customers prefer Domino's due to the timeliness of delivery/carry-out services, online ordering, unique taste and texture of products, convenience, and service quality.

Regulatory Compliance

• Compliance with all local, state, and federal health and sanitation laws is mandatory.
• Adherence to federal and state wage, hour, and related laws.
• Compliance with laws regulating delivery service and non-discrimination in service provision.

Key Takeaways

• Domino's offers a comprehensive franchise model with options for traditional and non-traditional store locations.
• The investment range varies based on the store type, with clear guidelines on initial payments.
• Franchisees are expected to have managerial experience and meet specific training requirements.
• The franchise offers a competitive edge with its efficient service model and brand reputation.
• Franchisees must adhere to various regulations, including health, safety, and employment laws.