FIT4MOM Franchise

Founded in 2001 and franchising since 2005, Fit4Mom is a leading fitness franchise dedicated to helping mothers stay active and healthy. With headquarters in Encinitas, California, Fit4Mom offers a variety of pre- and postnatal exercise programs designed to support women at all stages of motherhood.

Business Models

Fit4Mom franchises are offered under three distinct models:

• Classic Franchise Model: Ideal for smaller communities, covering a minimum population of 50,000.
• Extended Franchise Model: Designed for larger areas, covering a minimum population of 150,000.
• Regional Franchise Model: Tailored for even larger territories, covering a minimum population of 300,000.

Programs Offered

The Fit4Mom system includes a comprehensive range of fitness programs:

• Body Boost
• Body Ignite
• Body Well
• Fit4Baby
• Run Club+
• Strides 360
• Stroller Barre
• Stroller Strides

Franchisees must offer at least one program and ensure instructors are fully trained and qualified to conduct the chosen classes.

Training and Support

Fit4Mom provides extensive training to ensure franchisees are well-prepared:

• Online Foundations Course: 8 hours of mandatory online training covering the basics.
• Format Certification Courses: 2-4 hours of online training specific to each class type.
• Continuing Education: Ongoing opportunities via intranet channels for skill enhancement.
• National Conference: Programs on teaching, business development, and instructor certification.

Territory Details

Franchisees gain exclusive rights to conduct Fit4Mom classes within a specified geographic territory:

• Classic Plan: Minimum population of 50,000
• Extended Plan: Minimum population of 150,000
• Regional Plan: Minimum population of 300,000

The granted territory is exclusive as long as franchisees comply with the Franchise Agreement.

Financials

Initial Investment

• Initial Franchise Fee: $7,495 - $13,395
• Estimated Total Investment: $8,245 - $28,685

Ongoing Fees

• Monthly Franchise Fee: $199 - $399 based on the franchise model
• Monthly Systems Access Fee: $120 - $140
• Monthly Royalty Fee: 4% of gross sales
• Brand Fund Contribution: Up to 3% of monthly gross sales

Obligations and Restrictions

Franchisees must:

• Ensure all classes meet Fit4Mom’s standards and methods
• Offer only goods and services specified by the franchisor
• Achieve a minimum of $10,000 in gross sales over the previous 12 months for renewal eligibility

While franchisees are not required to personally supervise classes, appointing a qualified general manager is mandatory.

Term and Renewal

The initial term of the franchise agreement is 3 years, with the option for renewal reflecting the conditions at that time. Renewals can be for successive one-year or three-year terms, up to a total of 9 years.

Key Takeaways

• Founded: 2001 | Franchising Since: 2005
• Programs: 8 different fitness programs for mothers
• Models: Classic, Extended, and Regional
• Training: Comprehensive online and ongoing education
• Minimum Investment: $8,245
• Exclusive Territory: Based on population

Ready to learn more about Fit4Mom and take the next step? Download the Franchise Disclosure Document (FDD) or fill out the free information request form to get started!