Founded in 1961, and franchising since 1976, Häagen-Dazs has established itself as one of the premier ice cream brands in the world. With its headquarters based in Eden Prairie, Minnesota, Häagen-Dazs has grown to include over 210 franchise units across various locations.
As a franchisee, you will operate an ice cream parlor serving high-quality desserts made from proprietary Häagen-Dazs recipes. Typical locations include storefronts, strip centers, or malls, all designed to attract and satisfy dessert lovers from all walks of life.
Häagen-Dazs provides comprehensive training through “Häagen-Dazs University,” which lasts six days at their training facility. Additionally, new franchisees receive on-site support during the crucial opening phase.
Franchisees may not receive exclusive territory but could be granted a protected area, as specified in their franchise agreement. Franchisees or their designated managers must devote full-time efforts to managing the shop, meeting specific operation standards and offering the complete range of Häagen-Dazs products.
The initial investment to open a Häagen-Dazs franchise ranges from $214,518 to $567,768. This includes the franchise fee, leasehold improvements, equipment, inventory, and additional funds for three months of operation. Below is a breakdown of major costs:
Franchisees are expected to pay an ongoing royalty fee of 4% of their gross sales, along with a general marketing contribution of $6,000 per year and a local marketing contribution of 1% of gross sales.
The initial franchise term is 10 years, with a single renewal option of an additional 10-year term, provided that all requirements are met.
Interested in joining the Häagen-Dazs family? Download the full Franchise Disclosure Document (FDD) to get detailed information and financial insights. Alternatively, fill out the free information request form on this page to learn more.
Franchise Disclosure Documents are available for free download. 3-page PDF files are available without entering your name and email address, and full-length PDF files are available for free download after entering your name, phone, and email address.