Haagen-Dazs Franchise

Founded in 1961, and franchising since 1976, Häagen-Dazs has established itself as one of the premier ice cream brands in the world. With its headquarters based in Eden Prairie, Minnesota, Häagen-Dazs has grown to include over 210 franchise units across various locations.

Franchise Overview

As a franchisee, you will operate an ice cream parlor serving high-quality desserts made from proprietary Häagen-Dazs recipes. Typical locations include storefronts, strip centers, or malls, all designed to attract and satisfy dessert lovers from all walks of life.

Unique Selling Points

• High brand recognition and trust
• Proprietary, distinctive recipe and product offerings
• Established support and training system for franchisees

Training and Support

Häagen-Dazs provides comprehensive training through “Häagen-Dazs University,” which lasts six days at their training facility. Additionally, new franchisees receive on-site support during the crucial opening phase.

Territory and Obligations

Franchisees may not receive exclusive territory but could be granted a protected area, as specified in their franchise agreement. Franchisees or their designated managers must devote full-time efforts to managing the shop, meeting specific operation standards and offering the complete range of Häagen-Dazs products.

Financial Requirements

The initial investment to open a Häagen-Dazs franchise ranges from $214,518 to $567,768. This includes the franchise fee, leasehold improvements, equipment, inventory, and additional funds for three months of operation. Below is a breakdown of major costs:

• Initial Franchise Fee: $30,000
• Leasehold Improvements: $105,000 - $325,000
• Equipment, Fixtures, and Furnishings: $50,000 - $115,000
• Opening Inventory: $6,000 - $10,000

Ongoing Fees

Franchisees are expected to pay an ongoing royalty fee of 4% of their gross sales, along with a general marketing contribution of $6,000 per year and a local marketing contribution of 1% of gross sales.

Renewal Terms

The initial franchise term is 10 years, with a single renewal option of an additional 10-year term, provided that all requirements are met.

Next Steps

Interested in joining the Häagen-Dazs family? Download the full Franchise Disclosure Document (FDD) to get detailed information and financial insights. Alternatively, fill out the free information request form on this page to learn more.

Key Takeaways

• Established, globally recognized brand since 1961
• Initial investment range: $214,518 - $567,768
• Comprehensive training and ongoing support
• Opportunity to bring iconic ice cream to your community