Maui Wowi Franchise

About the Maui Wowi Hawaiian Franchise Opportunity

Founded in 1982, Maui Wowi Hawaiian has established itself as a beloved brand within the Smoothie & Juice Industry. Since it began franchising in 1997, the franchise has grown to approximately 90 units, spreading the Aloha spirit through fresh fruit smoothies and authentic Hawaiian coffee. Headquartered in Scottsdale, Arizona, Maui Wowi offers an array of beverage and food products with a distinctive tropical flair.

Business Models

• Standard Franchise: Own and operate three units of any type in any combination.
• Empire Builder Franchise: Own and operate 10 units of any type in any combination.

Training & Support

Maui Wowi provides comprehensive training that encompasses both online and in-person sessions. The program includes:

• Classroom Training: 32-40 hours of instruction, usually held in Scottsdale, Arizona or designated locations.
• On-the-Job Training (H.O.T.): 8-16 hours for mobile units or 8-24 hours for fixed units, conducted at various locations such as corporate headquarters, operating units of current franchisees, and supplier facilities.
• Additional training can be provided upon reasonable request or if deemed necessary by the franchisor.

Territory & Operational Guidelines

Maui Wowi does not typically grant exclusive territories, although proximity is considered when approving new franchise locations. Franchisees can operate from fixed store fronts, non-traditional locations (malls, airports), or from portable units at various events. Active participation in daily operations is highly encouraged, ensuring that the franchise maintains quality and consistency.

Costs & Fees

Below is a breakdown of the estimated initial investment required for both mobile and fixed operating units:

Mobile Unit Franchise

• Initial Franchise Fee: $24,000 - $50,000
• Travel & Living Expenses during Training: $650 - $3,550
• Mobile Operating Unit: $0 - $82,000
• Coffee Equipment: $0 - $17,000
• Optional Equipment: $0 - $15,000
• Opening Inventory: $1,500 - $7,000
• POS System (Optional): $0 - $10,000
• Miscellaneous Opening Costs: $1,750 - $5,000
• Additional Funds (3 months): $0 - $13,500
• Concession License Fee: Varies
• Business Insurance: $1,000 - $4,000

Estimated Total: $28,900 - $207,550

Fixed Unit Franchise

• Initial Franchise & Training Fee: $24,000 - $50,000
• Travel & Living Expenses during Training: $650 - $7,000
• Architect's Fees: $8,000 - $16,000
• Real Estate Lease: $1,200 - $30,000
• Fixed Kiosk: $0 - $121,000
• Equipment & Decor: $7,500 - $35,000
• Construction: $30,000 - $200,000
• Opening Inventory: $2,000 - $10,000
• Signage: $7,000 - $16,000
• POS System (Optional): $3,000 - $7,000
• Miscellaneous Opening Costs: $3,000 - $8,000
• Additional Funds (3 months): $0 - $50,000
• Grand Opening Marketing: $10,000
• Business Insurance: $1,000 - $5,000

Estimated Total: $97,350 - $565,000

Other Fees

Here are some other potential costs:

• Advertising Fee: 15% of Maui Wowi products and supplies.
• Technology Management Fee: $99.95 per month.
• Annual Meeting Registration Fee: $1,000 for up to two attendees.
• Renewal Franchise Fee: 25% of the current initial franchise fee.

Key Takeaways

• Maui Wowi offers both mobile and fixed operating units, catering to various business models.
• Comprehensive training and ongoing support ensure that franchisees are well-equipped for success.
• Initial investments range from $28,900 to $565,000, depending on the type of unit and location.
• Maui Wowi does not offer exclusive territories but considers proximity during franchise approval.

Interested in embarking on a tropical franchise journey with Maui Wowi? Fill out the free information request form or download the franchise disclosure document (FDD) today to get started!