Motel 6 Franchise

Investment Information

Investing in a Motel 6 franchise involves several key financial commitments.

• Initial Franchise Fee: The initial franchise fee is paid upon signing the franchise agreement.
• Ongoing Royalty Fees: These are based on a percentage of the franchisee's gross room revenue.
• Additional Fees: Franchisees are required to pay marketing and program fees, reservation fees, and technology fees, which are collected by Motel 6 to manage and support the franchise operations.

Business Model

Motel 6 offers a robust franchise model designed to support franchisees at every step:

• Comprehensive Training: Motel 6 provides extensive training programs for franchisees and their staff to ensure operational excellence.
• Marketing Support: The company runs nationwide marketing campaigns and offers local marketing support to drive brand awareness and customer acquisition.
• Operational Assistance: Franchisees receive ongoing operational support, including access to a dedicated franchise support team and operational tools to streamline business processes.
• Technology Integration: Motel 6 equips franchisees with cutting-edge technology for reservations, property management, and customer service to enhance guest experience and operational efficiency.

Unique Selling Points

Motel 6 distinguishes itself in the competitive hospitality market through several unique selling points:

• Strong Brand Recognition: Motel 6 and Studio 6 are well-known and trusted brands in the budget lodging segment, attracting a steady stream of loyal customers.
• Cost-Effective Operations: The franchise model is designed to minimize operational costs while maintaining high standards of service and guest satisfaction.
• Nationwide Presence: With a widespread network of franchised motels, Motel 6 offers extensive market reach and brand consistency across locations.
• Revenue Opportunities: Franchisees benefit from multiple revenue streams, including room sales and ancillary services, supported by effective marketing and reservation systems.

Key Takeaways

• Initial and ongoing fees include the franchise fee, royalty fees, and various support fees.
• Comprehensive support from training and marketing to operational assistance and technology integration.
• Strong brand recognition with Motel 6 and Studio 6, offering cost-effective operations and multiple revenue opportunities.

Investing in a Motel 6 franchise provides franchisees with a proven business model, extensive support, and the strength of well-recognized brands.

For more detailed information, refer to the full Franchise Disclosure Document (FDD) available here on this page.