Mrs. Fields Franchise

Discover the sweet success of running your own Mrs. Fields franchise. Renowned for its delicious cookies and baked goods, Mrs. Fields has been a staple in the snack and dessert industry since 1981. Learn more about this enticing franchise opportunity below.

Franchise Overview

• Year Business Began: 1981
• Franchise Since: 1982
• Headquarters: Salt Lake City, Utah
• Number of Units: Approximately 250

Business Model

Mrs. Fields Franchising, LLC offers franchises for retail stores that provide a variety of quality baked goods and snacks. These products include:

• Cookies, Brownies, and Cakes
• Muffins, Bagels, and Croissants
• Cinnamon Rolls, Sticky Buns
• Chocolates, Nuts, and Dried Fruits
• Popcorn and Coffee

The franchise model includes two formats:

• Store: A traditional storefront location
• Kiosk: A smaller, flexible format perfect for malls and high-traffic areas

Investment Details

To start a Mrs. Fields franchise, you should be prepared for the following initial investments:

• Initial Franchise Fee: $35,000
• Store Investment: $304,500 to $493,850 (excluding real estate lease costs)
• Kiosk Investment: $181,860 to $288,310 (excluding real estate lease costs)

Training and Support

Mrs. Fields provides comprehensive training to ensure franchise success, which includes:

• Classroom Training
• On-the-Job Training
• Computer-Based Training
• Self-Study

Additionally, ongoing support is available through refresher programs and regional meetings that are crucial for staying updated with new products and processes.

Franchisee Requirements

Interested franchisees should note the following obligations and requirements:

• Successfully complete the initial training program
• Actively participate in the operation of the store, or designate a full-time certified manager
• Offer only franchisor-approved products

Financial Performance and Fees

Maintain a clear understanding of the financial obligations involved with a Mrs. Fields franchise:

• Royalty Fee: 6% of gross revenue
• Marketing Fee: 3% of gross revenue
• Additional Fees: Varies by service (e.g., refresher training, special assistance, delinquent fees, etc.)

Territory and Renewal

Franchisees are not granted an exclusive territory. However, with proper management and operation adhering to franchisor standards, you can renew the franchise for an additional 10-year term, subject to conditions.

Next Steps

Interested in taking the next step towards owning a Mrs. Fields franchise?

• Download the Franchise Disclosure Document (FDD) for detailed information.
• Fill out the free information request form on this page to get in touch with the franchise team.

Key Takeaways

• Mrs. Fields has been a trusted name in baked goods since 1981.
• The franchise offers comprehensive training and ongoing support.
• Initial investments vary based on the store or kiosk format.
• Clear understanding of financial obligations and no exclusive territory granted.

Don't miss the opportunity to become part of the Mrs. Fields franchise family. Turn your passion for quality baked goods into a profitable business today!

This content aims to provide a clear, comprehensive, and engaging overview of the Mrs. Fields franchise opportunity, designed to appeal to potential franchisees looking to invest in a well-known and established brand.