Play It Again Sports Franchise

Play It Again Sports is a premier destination for buying quality used and new sporting goods and equipment. Established in 1983 and franchising since 1988, Play It Again Sports operates under Winmark Corporation. This brand has carved a niche in the retail sports industry with over 285 stores nationwide. Interested in an exciting, rewarding franchise opportunity? Here’s everything you need to know about Play It Again Sports.

Training and Support

• Initial Training: A comprehensive three-part training program conducted both at the Minneapolis training center and local stores.
• New Franchisee Week 1 Training: Four days covering real estate, business planning, product knowledge, vendor programs, and an online financial management course.
• New Franchisee Week 2 Training: Five days focused on sales, marketing, inventory management, and computer operations.
• In-Store Training: Post completion of Week 2, two days of practical training at a selected Play It Again Sports store.
• Ongoing Support: Periodic visits in the first year and optional additional training programs.

Territory and Location

• Exclusive Territory: Franchises are granted an exclusive territory, typically a 3-5 mile radius depending on population density and consumer traffic patterns.
• Urban Areas: Exclusive territories in metropolitan areas (population over 250,000) will have a minimum population of 75,000-100,000.
• Non-Urban Areas: Territories in less populated areas will cover a minimum of 50,000 people.

Franchisee Obligations

• Personal Management: Owners must personally manage their store or delegate to a manager if owning multiple stores.
• Exclusive Sales: Franchisees must sell only franchisor-approved products and services within their territory.
• Advertising: Use only approved promotional materials and adhere to local marketing guidelines.

Investment Details

• Initial Franchise Fee: $25,000
• Total Investment Range: $299,100 - $407,500
• Continuing Fees:
  • 5% of gross sales
  • Marketing Fee: $1,500 annually
  • Local Marketing Expenses: Minimum 5% of gross sales
  • Possible Additional Advertising Fee: Up to 2% of gross sales

Financial Assistance

While the franchisor offers limited financing for inventory purchases, broader financial aid and guarantees are not provided. Qualified franchisees can participate in Winmark’s Buying Group for advantageous inventory purchasing terms.

Term and Renewal

• Franchise Term: 10 years initial term
• Renewal: Available for additional 10-year periods upon meeting renewal requirements

Key Takeaways

• Established brand with over three decades of success in the sporting goods industry.
• Comprehensive training and ongoing support ensure franchisee readiness and continued success.
• Exclusive territorial rights offer significant market protection.
• Reasonable investment requirements with potential for high returns.

Interested in becoming a part of Play It Again Sports? To get detailed information, download the franchise disclosure document (FDD) or fill out the free information request form on this page. Your journey to owning a thriving, sports-centric retail business could start today!