Primrose School Franchising Franchise

About Primrose Schools

Founded in 1982 and franchising since 1988, Primrose Schools is a leading educational child care provider in the United States. Headquartered in Atlanta, Georgia, Primrose Schools offer a comprehensive approach to early childhood education, with programs designed for children from six weeks to twelve years old. With an ever-growing number of units, currently estimated at 485, Primrose Schools is a robust and reputable franchise opportunity in the children's education sector.

Investment Information

The initial investment to open a Primrose Schools franchise ranges from $651,900 to $8,453,500. Here's a breakdown of the key costs:

• Initial Fee: $50,000 to $80,000
• Real Estate and Development Costs: $2,288,000 to $6,959,500
• School Equipment and Supplies: $222,000 to $340,000
• Marketing, Advertising, and Grand Opening: $40,000 to $105,000
• Additional Funds (3 months): $180,000 to $420,000

Training and Support

Primrose Schools provides extensive training and support to ensure franchisees succeed:

• Initial Orientation: 1 day at the headquarters in Atlanta, GA
• Exploratory Study of Early Childhood Education: Online courses, reading assignments, and other activities
• School Opening Training: 3 days at the headquarters or another specified location
• On-site Training: 3 days at an approved facility in the franchisee’s market
• School Excellence Training: 2-3 days within 6 to 12 months of the school opening
• Additional training, conferences, and workshops as required

Territory Granted

Primrose Schools do not offer exclusive territories. However, franchisees in the real estate development or permanent lease programs gain a development area that will not be modified until the facility opens or within two years of signing the Franchise Agreement, whichever comes first.

Obligations and Restrictions

The facility must always be under the supervision of either an on-site owner, a director, and an assistant director. Franchisees must also secure confidentiality agreements from all employees and affiliates. The facility will only provide services and sell merchandise approved by Primrose Schools.

Term of Agreement and Renewal

The initial franchise term is for 10 years, with the possibility of two successor terms of 10 years each, provided franchisees meet all conditions and comply with the Franchise Agreement.

Financial Assistance

Primrose Schools provide financial assistance in select circumstances, mainly under the build-to-suit or permanent lease programs. Additionally, the franchisor may refer franchisees to preferred lenders, although no direct or indirect financing is offered by Primrose Schools or its affiliates.

Fees Breakdown

Here are some of the key ongoing fees for a Primrose Schools franchise:

• Continuing Services and Royalty Fee: 7% of gross revenues
• Brand Fund Fee: 2% of gross revenues (may increase up to 3%)
• Local Advertising: 1% of gross revenues or $1,000, whichever is greater
• Cooperative Contributions: 1% of gross revenues unless higher amount agreed upon by members

Key Takeaways

• Established brand with comprehensive early childhood education programs
• Extensive training and ongoing support
• Investment range: $651,900 to $8,453,500
• No exclusive territories but protected development areas

Ready to take the next step? Download the full Franchise Disclosure Document (FDD) or fill out the free information request form on this page.