Wetzel's Pretzels Franchise

FRESH, FAST, and FUN. That’s what today’s consumers crave, and Wetzel's Pretzels delivers it daily. As an innovator and industry leader in super-premium, hand-rolled soft pretzels, Wetzel's Pretzels boasts nearly 300 high-profile locations, including Disneyland, Disney World, and Universal Studios Hollywood.

Franchise Cost & Fees

Investing in a Wetzel's Pretzels franchise requires a minimum liquid capital of $100,000 and a net worth of at least $200,000. The total investment can range from $275,000 to $375,000. Financing options are available via third parties, and veterans receive a 25% discount on franchise fees.

• Liquid Capital: $100,000
• Net Worth: $200,000 to $400,000
• Total Investment: $275,000 to $375,000
• Financing: Available via third parties
• Veteran Discount: 25% off

Training & Support

Wetzel's Pretzels offers world-class training at their corporate headquarters, along with ongoing annual training and support focusing on operations, customer service, sales, marketing, and P&L management. The brand prides itself on personal support through seasoned field business managers who help franchisees perfect their product and operations.

• World-class training at corporate headquarters
• Ongoing annual training and support
• Personal support from field business managers

Business Model

The Wetzel's Pretzels business model is straightforward, revolving around a simple menu and easy food preparation, which allows franchisees to focus on growing their business. Most Wetzel's Pretzels stores are located in malls, offering franchisees a better work-life balance with mall hours instead of restaurant hours.

• Simple menu and food preparation
• Mall-based locations for better work-life balance
• High-demand locations such as stadiums, airports, and tourist spots

Noteworthy Achievements

Wetzel’s Pretzels is an Entrepreneur Top 200 Franchise and has received numerous accolades. The franchise's iconic locations, such as Disney World, Disneyland, Dodger’s Stadium, and Universal Studio Hollywood, attract millions of customers every year.

Multi-Unit Opportunities

Wetzel’s Pretzels offers multi-unit discounts, making it an attractive option for those looking to expand their franchise portfolio. The brand is actively seeking multi-unit developers in high-demand areas like Texas, Ohio, Indiana, Florida, New York/New Jersey, and Maryland/DC/Virginia.

• Discounts for multi-unit owners
• Active recruitment in key U.S. markets

Join the Wetzel's Pretzels Family

Interested in owning a Wetzel's Pretzels franchise? Request a franchise application to learn more about independently owning and operating a Wetzel's Pretzels store. Given the brand's strong market presence and innovative approach, this is an exciting opportunity for prospective franchisees.

Please note: This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly before making any investment decisions.

Key Takeaways

• Initial Investment: $275,000 to $375,000
• Liquid Capital Requirement: $100,000
• Net Worth Requirement: $200,000 to $400,000
• Veteran Discount: 25%
• Training: Provided at corporate headquarters with ongoing support
• Multi-Unit Growth: Discounts available for multi-unit ownership
• Primary Locations: Malls, stadiums, airports, tourist spots

To get started, download the franchise disclosure document or fill out the free information request form on this page.