Wild Birds Unlimited Franchise

Founded in 1981 and franchising since 1983, Wild Birds Unlimited is a well-established brand headquartered in Carmel, Indiana. The company specializes in retail stores that offer a variety of bird feeders, birdseed, and nature-related gifts. With around 360 units, this franchise is a dynamic opportunity for nature enthusiasts and entrepreneurial spirits alike.

Why Choose a Wild Birds Unlimited Franchise?

Unique Business Model

• Offers distinctive products and in-store decor, creating a unique shopping experience.
• Requires a retail space of 1,200 to 1,700 square feet.
• Focused on high-quality, nature-related products that appeal to bird lovers.

Training and Support

Comprehensive Training Program

• Combination of in-person, virtual, and on-site training.
• Initial three-day training program at the Corporate Training Facility.
• 24 hours of online training modules and nine hours of personal training.
• Five-day in-store training at a designated location.
• Additional training and refresher courses available annually.

Territory and Exclusivity

As long as franchisees comply with the Franchise Agreement, Wild Birds Unlimited grants a designated territory exclusivity. The size of the territory varies from portions of metropolitan areas to multiple counties in rural regions.

Investment Costs and Fees

Initial Investment

• Initial Franchise Fee: $40,000
• Total Estimated Investment: $209,425 - $350,037

Ongoing Fees

• Royalty Fee: 4% of gross sales.
• Advertising Fees: 2% for local advertising and 1% for the Wild Birds Unlimited Advertising Fund.

Obligations and Restrictions

Franchisees must oversee operations or appoint a manager who has completed the initial training program. Stores must maintain operational standards as specified by the franchisor and sell approved products. Stores are generally required to operate at least six days a week for a minimum of 52 hours.

Term and Renewal

Wild Birds Unlimited offers a 10-year initial franchise term, with opportunities for unlimited five-year renewals, subject to meeting specific criteria.

Financial Assistance

The franchisor does not provide direct or indirect financing, nor does it guarantee any lease or loan obligations of the franchisee.

Download the Franchise Disclosure Document (FDD)

For detailed information about the Wild Birds Unlimited franchise opportunity, including in-depth costs, fees, and other essential data, download the full Franchise Disclosure Document (FDD).

Request More Information

Ready to take the next step? Fill out the free information request form on this page to learn more about becoming a Wild Birds Unlimited franchisee.

Key Takeaways

• Established brand with over 40 years of experience.
• Comprehensive training and support programs.
• Exclusive territory rights for each franchisee.
• Flexible investment options starting from $209,425.